Evenko XM - Brand Activations

Achievements 2025

DEFENDER

Defender

OSHEAGA, 2025

Defender elevated its presence at OSHEAGA through a premium, multi-touchpoint experience spanning the Platinum Terrace, a redesigned suite, and a spectacular Defender Trophy activation. Each environment reinforced the brand’s adventurous spirit while offering festivalgoers a cohesive and highly visible journey.
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Defender

OSHEAGA, 2025

Defender elevated its presence at OSHEAGA through a premium, multi-touchpoint experience spanning the Platinum Terrace, a redesigned suite, and a spectacular Defender Trophy activation. Each environment reinforced the brand’s adventurous spirit while offering festivalgoers a cohesive and highly visible journey.

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Discover Your Vibe

ROGERS STADIUM, 2025

RBCxMusic delivered an engaging activation in the Rogers Stadium fan plaza, inviting concert-goers to relax, recharge, and discover their personalized musical “vibe” through an interactive photo experience. The space blended utility, comfort, and brand storytelling to enrich the pre-concert journey.
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RBC

RBC

ROGERS STADIUM, 2025

RBCxMusic delivered an engaging activation in the Rogers Stadium fan plaza, inviting concert-goers to relax, recharge, and discover their personalized musical “vibe” through an interactive photo experience. The space blended utility, comfort, and brand storytelling to enrich the pre-concert journey.
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COCA-COLA

Coca-Cola Pop Shop

OSHEAGA, îLESONIQ, LASSO, 2025

The Coca-Cola Pop Shop offered a nostalgic, multi-sensory journey celebrating the brand’s heritage while reconnecting with the Gen Z festivalgoers. The experience featured a two-story structure, retro visuals, personalized float tasting, and a rooftop lounge with a festival-wide view.
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Coca-Cola Pop Shop

OSHEAGA, îLESONIQ, LASSO 2025

The Coca-Cola Pop Shop offered a nostalgic, multi-sensory journey celebrating the brand’s heritage while reconnecting with the Gen Z festivalgoers. The experience featured a two-story structure, retro visuals, personalized float tasting, and a rooftop lounge with a festival-wide view.
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Spotify

FRANCOS DE MONTRÉAL, FESTIVAL INTERNATIONAL DE JAZZ DE MONTRÉAL, 2025

The Spotify activation delivered a playful and personalized experience, inviting festivalgoers to discover their musical personality through an interactive Daylist quiz. Each participant left with a bucket hat matching their Daylist profile, creating a memorable takeaway and strengthening their emotional connection with Spotify.
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SPOTIFY

Spotify

FRANCOS DE MONTRÉAL, FESTIVAL INTERNATIONAL DE JAZZ DE MONTRÉAL 2025

The Spotify activation delivered a playful and personalized experience, inviting festivalgoers to discover their musical personality through an interactive Daylist quiz. Each participant left with a bucket hat matching their Daylist profile, creating a memorable takeaway and strengthening their emotional connection with Spotify.
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LAVAZZA

Lavazza

FESTIVAL INTERNATIONAL DE JAZZ DE MONTRÉAL, 2025

Lavazza offered a warm and elegant immersion into the world of Italian coffee through a postcard-style photo zone and a cozy terrace serving a variety of beverages. The experience invited festivalgoers to explore the brand’s universe and leave with a personalized memory.
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Lavazza

FESTIVAL INTERNATIONAL DE JAZZ DE MONTRÉAL 2025

Lavazza offered a warm and elegant immersion into the world of Italian coffee through a postcard-style photo zone and a cozy terrace serving a variety of beverages. The experience invited festivalgoers to explore the brand’s universe and leave with a personalized memory.
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Héma-Québec

îLESONIQ, MARATHON DE MONTRÉAL, COMICCON DE QUÉBEC, 2025

Héma-Québec created an inviting space aimed at raising awareness among young adults about the importance of blood donation. The activation blended information, relaxation, and playful elements to spark dialogue and increase understanding of the organization’s mission.
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HÉMA-
QUÉBEC

Héma-Québec

îLESONIQ, MARATHON DE MONTRÉAL, COMICCON DE QUÉBEC 2025

Héma-Québec created an inviting space aimed at raising awareness among young adults about the importance of blood donation. The activation blended information, relaxation, and playful elements to spark dialogue and increase understanding of the organization’s mission.
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