Evenko XM - Brand Activations

Coca-Cola
Pop Shop

OSHEAGA, îLESONIQ and LASSO 2025

Jean-Drapeau Park - Montreal

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THE BRIEF

Create meaningful moments for a generation with limited emotional attachment to the brand by placing product discovery at the heart of the experience. The objective was to blend Coca-Cola’s iconic legacy with today’s aesthetic tastes and cultural interests.

THE EVENKO XM
APPROACH

Evenko XM designed a highly visible two-story structure anchored by a 20-foot Coca-Cola bottle illuminated with LED lights. Guests entered through a retro mirror tunnel before reaching the Pop Shop, where they customized floats made from their Coke of choice, ice cream, and toppings. A second-floor lounge overlooking the festival allowed guests to relax and enjoy the experience from above, transforming the activation into a destination blending nostalgia, flavor discovery, and social sharing.

CONCEPTION

THE 3D PROPOSAL

Conception

We design an immersive 3D environment to help you fully visualize and envision your future activation.

THE FINAL RESULT

Production

On-site, our team oversees the setup of your activation and ensures that every detail of the project is executed with precision.

PRODUCTION

A project ? An idea ?