Introduce and promote the Daylist feature by offering a fun, customized experience that encouraged spontaneous engagement and direct app exploration. The objective was to reinforce Spotify’s festival presence while connecting music to people’s mood in the moment.
Evenko XM designed a vibrant Daylist-inspired environment optimized for interaction. At the heart of the experience, an interactive quiz revealed each visitor’s musical personality, followed by a matching bucket hat as a personalized memento. With its open and welcoming layout, the space encouraged sharing, discovery, and meaningful connection between participants.
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