Engage a younger audience, a group experiencing declining blood donation rates, by creating a space conducive to conversation, learning, and improved understanding of Héma-Québec’s essential role.
Evenko XM designed an informative booth paired with a comfortable lounge area, encouraging festivalgoers to speak with Héma-Québec representatives in a relaxed setting. Shaded seating zones and a screen with trivia-style content made learning simple and fun, promoting interaction and extending time spent on site.
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