Strengthen Defender’s brand image on-site by elevating its premium presence, creating strong visual and experiential continuity across spaces, and driving participation to the Defender Trophy competition through a bold and strategically placed activation.
Evenko XM reimagined the Platinum Terrace as an elevated brand expression, integrating campaign visuals, premium furnishings, and a refined ambiance. The Defender suite continued this experience with a branded entry arch, and an optimized layout offering exceptional views of the site. At the heart of the festival, a striking Defender Trophy activation created a dramatic focal point that captured guest attention and encouraged engagement, featuring a Defender positioned 12 feet high, a 20-foot waterfall, and large LED screens showcasing the competition.
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