Evenko XM - Brand Activations

Lavazza

Festival International de Jazz de Montréal 2025

Quartier des Spectacles - Montreal

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THE BRIEF

Immerse festivalgoers in the Lavazza universe, foster emotional connection, and encourage product discovery while reflecting the brand’s authenticity and premium quality.

THE EVENKO XM
APPROACH

Evenko XM developed a postcard-inspired photo zone featuring mascot Luigi, allowing visitors to leave with a personalized keepsake and a packet of Lavazza ground coffee. Nearby, a welcoming terrace served a selection of coffee beverages within a comfortable setup including tables, chairs, and sofas. With direct views of the main stage, the space encouraged relaxation and conversation, extending the Lavazza experience into the heart of the festival.

CONCEPTION

THE 3D PROPOSAL

Conception

We design an immersive 3D environment to help you fully visualize and envision your future activation.

THE FINAL RESULT

Production

On-site, our team oversees the setup of your activation and ensures that every detail of the project is executed with precision.

PRODUCTION

A project ? An idea ?