Increase RBC’s visibility within the music ecosystem and strengthen brand affinity among young Canadians (15–29) by showcasing RBCxMusic benefits, exclusive tickets, shows, and musical experiences, while maximizing partnership assets to drive on-site engagement.
Evenko XM designed an elevated, open-concept structure to maximize circulation and visibility. Custom RBCxMusic seating with integrated charging stations offered guests a comfortable stop before concerts. At the core of the experience, the “Find Your Vibe” photo booth invited visitors to place their hand on an iPad to reveal their personalized aura and receive their photo by text, with a built-in contest offering instant prizes. The vibrant visual environment, LED bands, glowing globes, and a backlit logo, ensured high visibility day and night, turning the activation into a natural gathering point.
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