Spotify wanted an activation that inspired positive emotions among festival-goers. Located at the heart of Les Francos de Montréal and the Montreal International Jazz Festival, this activation brought music lovers of all ages together, celebrating the joy and spirit of live music.
THE EVENKO XM APPROACH
Spotify’s activation on Sainte-Catherine Street was impossible to miss, with its vibrant colors and Spotify stage-inspired design. Festival-goers were invited to snap a photo in front of an illuminated Spotify logo and choose a souvenir pin symbolizing Montreal. This activity, appealing to all ages, reinforced the brand’s positive image while creating memorable experiences for attendees.