Malibu was looking for a turnkey solution to ensure nationwide presence while minimizing setup and takedown efforts. Their activation needed to be designed to maximize sales while featuring a durable and adaptable structure, built to evolve year after year.
THE EVENKO XM APPROACH
The Malibu mobile bar was designed to deliver a seamless and all-in-one bar experience. Compact yet highly functional, this 10-by-8-foot trailer was equipped with everything needed: a hot-water sink, ice bin, bottle racks, mini-fridge, and freezer. Its durable structure, enhanced with a glowing Malibu sign, drew attention while ensuring smooth and efficient service. With its interchangeable visuals, it was versatile enough to adapt to different events while maximizing visual impact and sales.