Evenko XM - Brand Activations

Defender

OSHEAGA 2024

Jean-Drapeau Park - Montreal

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Defender - Evenko XM

THE BRIEF

Defender selected OSHEAGA’s Terrasse Platine, a VIP space with stunning views of the main stages, for the 2024 edition. This premium location was the perfect setting to showcase two of their flagship models while delivering a high-end experience aligned with the brand’s image.

THE EVENKO XM
APPROACH

The Terrasse Platine was transformed into a premium space showcasing Defender’s bold aesthetic. A concrete wall, featuring a 23-foot illuminated logo, ensured the brand’s strong presence across the festival site. The design also included a steel reception wall, custom concrete furniture, steel structures framing the vehicles, and carefully selected greenery to complete the high-end and authentic Defender experience.

Defender - Evenko XM

CONCEPTION

THE 3D PROPOSAL
Conception

We design an immersive 3D environment to help you fully visualize and envision your future activation.

THE FINAL RESULT
Production

On-site, our team oversees the setup of your activation and ensures that every detail of the project is executed with precision.

PRODUCTION

Defender - Evenko XM