Coca-Cola wanted to strengthen its festival presence by engaging with Generation Z through fun, accessible experiences. Drawing on their passion for music and new technologies, the aim was to create memorable moments that would strengthen their bond with the brand.
The Coke Studio activation was eye-catching thanks to its imposing structure and outdoor LED screen. Inside, festival-goers were invited to personalize their look with facial jewelry before shooting a video with the Glambot, an ultra-dynamic robotic camera. Afterwards, they could enjoy a chilled Coca-Cola and try their luck at the Coca-Cola Terrace, offering an exclusive view of the stage and a privileged experience.
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On-site, our team oversees the setup of your activation and ensures that every detail of the project is executed with precision.
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