Absolut aimed to rethink and enhance their OSHEAGA 2023 activation for the 2024 edition. The challenge was to design a space that was both attractive and functional, maximizing brand visibility while improving the flow of festival-goers. The structure also needed to be modular to adapt to other events.
The Playground Absolut became a must-see gathering spot at the entrance to the OSHEAGA site. Festival-goers walked through giant Absolut bottles to enter a vibrant and colorful space featuring five bars where they could grab a drink. With its 30-foot-tall illuminated beacon, this activation not only boosted brand visibility, but also became a standout landmark on the festival grounds.
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On-site, our team oversees the setup of your activation and ensures that every detail of the project is executed with precision.
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